New look. Same Turner’s.
October 1, 2016 – Today Turner Dairy Farms unveils updated visual brand assets for the first time in over a decade.
Beginning October 1st consumers will see visual updates to Turner’s major brand assets and milk packaging. The visual changes unveiled are the culmination of over a year’s worth of design work.
“It’s important for us to be mindful of our heritage and also position ourselves from a visual standpoint for the future. The update to both our brand logos and milk packaging aligns with that goal,” notes Chuck Turner, Jr, third generation president of his family’s business.
What is Changing?
Consumers will notice two changes to Turner’s visual assets.
New labels and packaging designs for Turner’s fresh milk line of products highlight these changes. A WPA inspired illustration speaks to Turner’s brand history, agricultural roots and passion for setting a higher standard of quality from the farm to the bottle. The eye catching designs also help position Turner’s products to stand out at the point of purchase.
“All members of the Turner Dairy family, from our local farmers to our local team members are extremely happy to debut our new labels as part of our brand redesign. The illustration and visual cues in the label design maintain the ‘Turner’ heritage and image and we’re proud to bring them to market to share with our dedicated supporters.”